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Social Media Strategies

The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, social networking, micro blogging, social bookmarking and wikis are among the different types of social media.

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

1.Choose the right category for your business Page. / Create a custom fan page vanity URL.
2.Backlink to your fan page on existing channels
3.Triple check your business address. Include your phone number and address
4.Fully Complete your profile.
5.Do research and include important keywords. Use keywords in strategic locations on your fan page
6.Get more likes.
7.Post and tag photos and videos.
8.Get a unique username relating to your business.

Twitter: It is a free micro blogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.

1.Make sure you are aware of what the goal of your Twitter campaign in before you start.  Create your campaign around achieving that goal.
2.Tell a story through your tweets.
3.Use Keywords / Use Hashtags
4.Retweet and Follow Back
5.Don't just link to your own content; refer your followers to other relevant blog posts, articles, videos, and webcasts to keep it fresh and interesting.
6.Tweet your original content, and keep tabs on which pieces of content get more shares.
7.Relevant and timely tweets
8.Post your Twitter Campaign on Facebook

Pinterest: It is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions but the main focus of the site is visual. Clicking on an image will take you to the original source, so, for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them. An image of blueberry pancakes might take you to the recipe; a picture of a whimsical birdhouse might take you to the instructions.

1.On Pinterest, experiment with tall, infographic-style pieces to get more engagement.
2.Try to keep your descriptions between 100 and 200 characters.
3.Use hashtags when posting on Instagram.
4.Find a clever way to relate top-performing hashtags to your content.
5.Post images that appeal to everyone, strangers and friends alike.
6.Experiment with making images showing something people can aspire to do, be, or create.
7.Videos can also be pinned to Pinterest, though only YouTube videos can be embedded to be watched directly on the site.
8.The typical e-commerce image that is around 300 pixels wide is too small to be pinned, so start using higher quality images.
9.The maximum horizontal width of a picture can be 554 pixels, and any image that is wider will be resized. There is no limit to the vertical size.
10.A good rule of thumb is to limit your image length to 5,000 pixels. If someone is forced to scroll down to   see the rest of the image, it is less likely they will bother to scroll back to like or re-pin it.
11. Pinterest is a visual platform, so be sure your images are beautiful and of the highest quality.

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